Target Audience Analysis

Age:
Our product will aim to target an age group of 15 - 25 year olds because the majority of the characters in the trailer are around this age, this will make it easier for our audience to relate and empathize with the characters.

We gave our film a BBFC rating of 15 because when we looked at 'Black Christmas' (Rated 15) we wanted to give our trailer a similar feel to it and have some of the same content e.g. moderate language. We decided not to give it a rating of 18 because when we looked at 'Halloween' we found that we couldn't put sex, over the top gore and bad language into our trailer. We felt that having it as a 15 was more appropriate and allowed us to have a wider age range.

Ethnicity:
Our trailer will include a Caucasian cast but we feel that it would appeal to wider ethnic groups because a lot of films, particularly mainstream, aren't affected by not representing as many ethnic groups in them.

Our trailer would only be released in the UK so we thought that this was more appropriate and would work better.

Gender:
Our lead character is Ethan. He is a 9 year old boy, brown hair, blue eyed boy. This character will appeal to a lot of people because he is young and will be very innocent. Our other character is juxtaposed to Ethan because he is a killer and very dark. We need to emphasize this contrast to show who is good and who is evil, this will also help show our Binary Opposition better.

Socio - Economic Groupings:
The class profile of cour characters is generally DE but our trailer will be aimed at people from of classes C2DE because they will be more likely to be able to relate to these classes. People from higher classes will not be able to relate to the character as much as the other classes and may not enjoy the film as much because they are seen as more sophisticated.

Nationality/Reigon:
Our cast are from Birmingham so their accents will be easily understood in other parts of the country. The cast do not have strong "Brummie" accents so we wouldn't experience much difficulty in the box office.