What is your gender?
Male
Female
What kind of setting do you prefer in a horror movie?
Woods / Forest
Family Home or Neighbourhood
Derelict Building
Public Place
What do you prefer in a horror movie? Male or female lead?
Male
Female
What would you say is the most important element of a trailer?
Music
Editing
Location
Special Effects
Suspense
Mystery
What sub-genre of a horror would you prefer?
Psychological
Thriller
Comedy
Paranormal
Sci-Fi
How much violence/gore would you expect in a horror trailer?
Lots
Quite a bit
Not important
Which of these well known horror movies have you previously watched?
The Chainsaw Massacre
Scream
The Grudge
SAW
Halloween
Nightmare On Elm Street
Silence of the Lambs
What would you say is the most important element of a Christmas movie?
Snow
Christmas Trees and Decoration
Santa Claus
Presents
Religion
Carol Singing
Family
Which of these well know Christmas movies have you previously watched?
Home Alone
Santa Claus
The Grinch
ELF
A Christmas Carol
Jack Frost
The Polar Express
Monday, 28 November 2011
Monday, 21 November 2011
3 Act Trailer Treatment
Act 1 - A shot of a christmas tree, the image is then blurred. Screen turns to black and the title of the film 'Silent Night' is shown. A shot of Ethan getting into bed, his mother, Julie, walks in to tuck him in and he asks for a bed time story.
Act 2 - His brother, Sebastian, walks in and tells Ethan the same story but scary. The mother will also be telling the story at the same time but she will be saying the good parts and Sebastian will be asaying the scary parts. This will be a narrative. As the story is being told parts of both stories are being played out. While this is going on 'Santa Clause Is Coming To Town' is being played.
Act 3 - The end of the story. Julie & Sebastian leave then Ethan looks outside his window to see a dark figure dragging a sack that leaves a trail of blood. He sees Ethan looking at him, stare for a while then walk off whistling a christmas tune slowly. The door handle will turn and Ethan rushes into bed then a title will see the word Santa turn into Satan. It will then flash to his brother opening the door telling Ethan to "Get to sleep or else Santa will come for you".
Wednesday, 16 November 2011
Audience Research
The objective of qualitative research is that it aims to gain an understanding of peoples underlying reasons and motivations. They sample a small number of people that may not be representative but they fulfil a given quota. They collect data by individual interviews that help produce a lot of detail. In the analysis only key themes are identified. The outcomes of this type of research are debatable but go into a lot of detail.
The objective of quantitative research is to quantify results and generalise those results to a population of interest. The sample is usually randomly selected and usually a large number of people. The collection process is structured techniques such as questionnaires. In the analysis, statistical graphs and charts are used. The outcomes of this research are usually conclusive but go into little detail.
The 3 types of sampling methods are:
Simple random sample - where you get a sampling frame, give them numbers and choose who to use using a random number generator.
Systematic random sample - assign everyone a number e.g 1-5 then every nth number is selected.
Stratified random sample - people are put into groups then a group is chosen to use depending on sex, age, ethnicity, sexuality, disability and so on.
We will use simple random sampling and systematic random sampling to see who will answer our questionnaires and we will use a stratified random sampling to find out who we will be interviewing.
We chose these ways because we thought that we would be able to get quantitative data from our questionnaires and qualititative answers from our interviews. We chose systematic random sampling because it gives us a lot of people to answer our questions and it also gives us more of a chance to get a more diverse opinions on what our trailer should show and what they thought would be the best elements to show.
We chose stratified random sampling for our interviews because it allows us to select a small amount of people to fill our quota. We will have a mixture of males and females from all ethnicitys and this again would provide us with a lot of different opinions into what people think what is important in both a horror and christmas trailer.
Reference
http://www.coventry.ac.uk/ec/~nhunt/meths/index.html - More information on the different types of sampling.
The objective of quantitative research is to quantify results and generalise those results to a population of interest. The sample is usually randomly selected and usually a large number of people. The collection process is structured techniques such as questionnaires. In the analysis, statistical graphs and charts are used. The outcomes of this research are usually conclusive but go into little detail.
The 3 types of sampling methods are:
Simple random sample - where you get a sampling frame, give them numbers and choose who to use using a random number generator.
Systematic random sample - assign everyone a number e.g 1-5 then every nth number is selected.
Stratified random sample - people are put into groups then a group is chosen to use depending on sex, age, ethnicity, sexuality, disability and so on.
We will use simple random sampling and systematic random sampling to see who will answer our questionnaires and we will use a stratified random sampling to find out who we will be interviewing.
We chose these ways because we thought that we would be able to get quantitative data from our questionnaires and qualititative answers from our interviews. We chose systematic random sampling because it gives us a lot of people to answer our questions and it also gives us more of a chance to get a more diverse opinions on what our trailer should show and what they thought would be the best elements to show.
We chose stratified random sampling for our interviews because it allows us to select a small amount of people to fill our quota. We will have a mixture of males and females from all ethnicitys and this again would provide us with a lot of different opinions into what people think what is important in both a horror and christmas trailer.
Reference
http://www.coventry.ac.uk/ec/~nhunt/meths/index.html - More information on the different types of sampling.
Monday, 14 November 2011
Target Audience Analysis
Age:
Our product will aim to target an age group of 15 - 25 year olds because the majority of the characters in the trailer are around this age, this will make it easier for our audience to relate and empathize with the characters.
We gave our film a BBFC rating of 15 because when we looked at 'Black Christmas' (Rated 15) we wanted to give our trailer a similar feel to it and have some of the same content e.g. moderate language. We decided not to give it a rating of 18 because when we looked at 'Halloween' we found that we couldn't put sex, over the top gore and bad language into our trailer. We felt that having it as a 15 was more appropriate and allowed us to have a wider age range.
Ethnicity:
Our trailer will include a Caucasian cast but we feel that it would appeal to wider ethnic groups because a lot of films, particularly mainstream, aren't affected by not representing as many ethnic groups in them.
Our trailer would only be released in the UK so we thought that this was more appropriate and would work better.
Gender:
Our lead character is Ethan. He is a 9 year old boy, brown hair, blue eyed boy. This character will appeal to a lot of people because he is young and will be very innocent. Our other character is juxtaposed to Ethan because he is a killer and very dark. We need to emphasize this contrast to show who is good and who is evil, this will also help show our Binary Opposition better.
Socio - Economic Groupings:
The class profile of cour characters is generally DE but our trailer will be aimed at people from of classes C2DE because they will be more likely to be able to relate to these classes. People from higher classes will not be able to relate to the character as much as the other classes and may not enjoy the film as much because they are seen as more sophisticated.
Nationality/Reigon:
Our cast are from Birmingham so their accents will be easily understood in other parts of the country. The cast do not have strong "Brummie" accents so we wouldn't experience much difficulty in the box office.
Our product will aim to target an age group of 15 - 25 year olds because the majority of the characters in the trailer are around this age, this will make it easier for our audience to relate and empathize with the characters.
We gave our film a BBFC rating of 15 because when we looked at 'Black Christmas' (Rated 15) we wanted to give our trailer a similar feel to it and have some of the same content e.g. moderate language. We decided not to give it a rating of 18 because when we looked at 'Halloween' we found that we couldn't put sex, over the top gore and bad language into our trailer. We felt that having it as a 15 was more appropriate and allowed us to have a wider age range.
Ethnicity:
Our trailer will include a Caucasian cast but we feel that it would appeal to wider ethnic groups because a lot of films, particularly mainstream, aren't affected by not representing as many ethnic groups in them.
Our trailer would only be released in the UK so we thought that this was more appropriate and would work better.
Gender:
Our lead character is Ethan. He is a 9 year old boy, brown hair, blue eyed boy. This character will appeal to a lot of people because he is young and will be very innocent. Our other character is juxtaposed to Ethan because he is a killer and very dark. We need to emphasize this contrast to show who is good and who is evil, this will also help show our Binary Opposition better.
Socio - Economic Groupings:
The class profile of cour characters is generally DE but our trailer will be aimed at people from of classes C2DE because they will be more likely to be able to relate to these classes. People from higher classes will not be able to relate to the character as much as the other classes and may not enjoy the film as much because they are seen as more sophisticated.
Nationality/Reigon:
Our cast are from Birmingham so their accents will be easily understood in other parts of the country. The cast do not have strong "Brummie" accents so we wouldn't experience much difficulty in the box office.
Thursday, 10 November 2011
Weekly Lesson Review
This week we have been studying codes and conventions of trailers. We have learnt what should be in our trailer and what we could possibly put in to subvert these codes and conventions. We have also modified and finished our treatment because we found that we did the treatment for the trailer not the film and didn't answer the questions on the blog.
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